Eye-Clean
True Eye-Clean View
Shows inclusions visible to the naked eye near zero magnification — exactly as the stone appears set in a ring, at a natural viewing distance.
DPIIT Recognised Startup · Seed Funded
The new standard
for gem visuals.
True-to-life diamond imaging in six views — builds buyer confidence, minimises returns and memos, and sets a new bar for transparency.
- Time spent indoors
- 90%
- Distinct views
- 6
- Object resolution
- <0.1mm
of a buyer's daily life — the light they'll actually see the stone in
in a single embeddable widget — no app, no plugin needed
microscopic clarity for confident, informed purchase decisions
Features
Six ways to see a diamond.
Each view serves a distinct purpose — from naked-eye reality checks to microscopic fraud detection.
Face-up
Face-up View
Precision Angular Illumination (PAI) reveals the true balance of brilliance, fire and scintillation — consistent with GIA & CIE recommendations.
DIP
Dynamic Inclusion Plot
Real-time inclusion detection overlaid on the live image. Serves as a unique fingerprint — ideal for authentication, disputes and training.
QHD+
Microscopic View
Sub-0.1 mm object resolution. Every facet, every blemish, rendered at loupe magnification. Improves buyer confidence at the highest level of scrutiny.
Face-down
Face-down View
Reveals the diamond's true body colour and readable laser inscription in a single frame. Defensible disclosure, fraud detection built-in.
3D VR
3D Virtual Reality
Mimics real-world human vision for a natural, immersive buying experience that closes the gap between online and in-person.
Technology
Closest to natural daylight.
FacetView's full-spectrum layered light source covers 360–760 nm — reproducing UV-induced colours that standard grading lights miss.
Full-spectrum illumination
Covers the complete visible range (360–760 nm), including the UV region that reveals fluorescence and true body colour — following AGA, GIA, ISO 24016:2020 and CIE best practices.
Precision Angular Illumination
Structured light at precise angles replicates the observer's natural shadow (face-up in a ring within 30°), producing balanced brilliance, fire and scintillation.
Constant Quality Checks
Proprietary CQC algorithm ensures uniform, continuous imaging — eliminating exposure drift and colour shift between shots.
Following recommendations by
Comparison
See the difference.
Side-by-side with the competition — FacetView renders true colour and contrast that accurately reflects how a stone will be perceived.
Competitor 1-N — Washed-out, low contrast
Facetview — True colour & accurate contrast
Competitor 2 — Cold cast, detail loss
Integration
Integrates into
any website.
The FacetView widget is embedded via a single script tag — no custom development, no app, no separate login. Your customers see the full six-view experience directly on your product page.
- Drop-in embed — works with Shopify, WooCommerce, custom stacks
- Mobile-first — fully responsive on desktop, tablet and phone
- Supports diamond origin disclosure (ISO 18323, CIBJO, FTC, BIS)
- Hosted and maintained by Facetview — zero ops overhead
Ready to set a new standard?
We start with two diamonds — you review them internally, share with your customers, and tell us what you think.
Presenting at
JCK Las Vegas · 2026